google has prominently stated its policy as far as web spam is concerned. Anyonline site that uses black hat SEO strategies risks falling off the SERPs system when caught.
Matt Cutts was certainly surprised
after a webmaster wrote in to inquire if his site had any chance against those competitors who actively use spam techniques so as to increase ranking signals. This was before he admitted that his site previously hired an SEO agency which did use some questionable practices to generate spam backlinks. Matt assures the webmaster that those 'good guys' who use white hat practices can really beat spammy domains, but not with SEO record that has been tarnished.
Guilt by spammy association
The response given by Cutt in the Webmaster Help Channel video shows that, at present, sites do not need to be in black hat techniques to be penalized. Neither are they absolved of responsibility due to the deceptive practices which are conducted by another SEO firm, even though at first, they had good intentions. Supposedly, this should serve to encourage marketers to look at the company they always keep and consider whether those partnerships and associations are positive.
"You might be considering yourself as the good guys, but you really spammed. Now, the other person may have to consider you a bad guy. The fact that you got caught at last means other good guys who did not spam can rank higher," Matt said. "Those good guys usually stand a chance if they do not spam."
This webmaster did describe an outcome which is becoming very common as Google buckles down in its campaign to block cheaters from getting top search results.
Your small-scale act won't be ignored by Google
The smallest businesses are as well being put under a microscope by Google in order to spot any spammy practice. A certain company in the same position did work with an SEO who was guest blogging on behalf of the business. Sometimes after terminating the partnership with this particular individual (and receiving some hundreds of links which had keyword-rich anchor text), this business did receive a webspam penalty via Google's Webmaster Tools.
Performing link cleansing, it attempted to remove those links which were blatantly spammy and then submitted a reconsideration request. However, Google returned with another notification that alerted the company that it was still in violation of link best practices followed by the provision of three examples of damaging links. Among these examples, one pointed back to a certain site where the SEO published lots of guest blogs.
Left with no choice, the company has to go back and do the challenging back-end work, decently removing any questionable link and cleaning up questionable search optimization practices. Still in that Video, Cutt says that Google is surely cracking down, and any approach that once flew under the radar will not appear in search results.
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